Data, Analytics, and Insight-Driven Growth
Track critical events across marketing, sales, product, and support. Use consistent naming, UTM discipline, and CRM hygiene. Validate data quality with automated checks. Document lineage so teams trust dashboards. Establish baseline metrics before changes. Share the one metric you wish you trusted more and why it matters to your growth goals.
Data, Analytics, and Insight-Driven Growth
Create a privacy-first customer data platform or equivalent foundation with consent management, identity resolution, and golden profiles. Govern schemas, access, and retention. Activate segments across channels without duplicating logic. Start small with a revenue-linked use case. Comment if you want a concise checklist to evaluate your current data readiness.